Google Ads and Meta Ads in Palma
Reach people actively searching for your service and the audiences still deciding where to book, visit or enquire. AutoThinkAI plans and manages Google, Facebook and Instagram advertising for Palma businesses, with clear tracking and continuous optimisation.
Palma Has More Than One Advertising Audience
Palma combines year-round local demand with business travellers, international property and marine clients, city-break visitors and customers planning before they arrive. The airport handled 24.8 million international passengers in 2025, while the Port of Palma receives more than two million cruise passengers and around 500 cruise calls in a typical year.
Those audiences do not respond to the same message. A resident searching for a clinic, lawyer or home service has different intent from a visitor choosing a restaurant, experience or hotel. A property buyer or yacht owner may research from another country weeks before speaking to a business.
The campaign structure should reflect those differences instead of placing every audience inside one broad Palma campaign.
Capture Demand and Create It
One channel reaches people ready to act, the other builds awareness before the decision is made.
Google Ads: reach people already looking
Google Search campaigns target commercially relevant searches from people with an immediate need. Performance Max can support wider reach when the account has suitable assets, conversion data and a clear objective.
Meta Ads: reach people before they search
Facebook and Instagram campaigns introduce the offer, retarget interested visitors and test which audiences and creative messages produce useful action.
Together, the channels can support:
Managed Around Real Conversions
We define the customer, location, language and conversion before the campaign launches. The account is then built around relevant search terms, audiences, creative, landing pages, exclusions and budget controls.
Conversion tracking measures agreed actions such as calls, forms, bookings, appointments or qualified enquiries. We review search terms, audience quality, creative performance and budget allocation, then improve the campaigns using real account data.
AutoThinkAI is an AI agency in Palma, but automation does not replace campaign judgment. AI can support bidding, analysis and testing while people remain responsible for the strategy, offer, creative direction and commercial decisions.
No responsible agency can guarantee a fixed cost per lead or number of sales in advance.
Frequently Asked Questions
Yes. We manage Google Search and suitable Performance Max campaigns, together with Facebook and Instagram campaigns. The channels can be coordinated around the same commercial objective and tracking setup.
Yes. A Palma business can target relevant audiences in selected countries, regions and languages when it sells to international customers. Targeting is based on the actual customer journey, not a generic list of countries.
We develop the campaign structure, ad copy and creative direction. We can work with suitable existing assets and identify what additional material is required. If a landing page is likely to hold performance back, we explain what should improve.
We agree the valuable conversion actions and configure available tracking around them. Reporting distinguishes useful business outcomes from clicks and impressions, while acknowledging any technical or privacy-related measurement limitations.
Build a Palma Campaign Around the Right Customer
Tell us what you sell, where the customer is located and which action matters. We will assess the strongest Google and Meta campaign structure for the opportunity.